The Most Popular White Paint That Sherwin Williams Can't Keep On Shelves

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Sherwin Williams Pure White (SW7005) Jenna Kate at Home

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In 2023, one particular white paint shade has taken the interior design world by storm. This shade has become so popular that even Sherwin Williams, a well-known paint manufacturer, is struggling to keep it on their shelves. Homeowners and designers alike are flocking to this paint color for its versatility, timeless appeal, and ability to transform any space. In this article, we will dive into the details of this sought-after white paint and explore why it has become the go-to choice for many.

What is the name of the paint?

The paint that has gained immense popularity is called “Pure White.” This crisp and clean shade belongs to Sherwin Williams’ collection of white paints. It falls under the neutral color family and has become a top choice for those seeking a classic and fresh look for their interiors.

Why is Pure White in high demand?

Pure White offers a variety of benefits that make it highly sought after. Firstly, its versatility allows it to complement any design style, from modern to traditional. It acts as a blank canvas, allowing other elements in the room to shine. Secondly, it brings a sense of lightness and brightness to a space, making it appear more spacious and airy. This is especially beneficial for smaller rooms or spaces with limited natural light. Lastly, Pure White is easy to pair with other colors, making it an excellent choice for those who like to experiment with different color palettes.

How does it compare to other white paints?

Sherwin Williams offers a wide range of white paint shades, but Pure White has emerged as the top contender. It is often favored over other popular options like Alabaster and Extra White. While Alabaster leans towards a warmer undertone and Extra White leans towards a cooler undertone, Pure White strikes a perfect balance. Its neutral undertones make it a versatile choice that can work well with both warm and cool color schemes.

Where can you use Pure White?

Pure White can be used in various areas of a home or commercial space. It is commonly used for painting walls, ceilings, and trim. Additionally, it works exceptionally well on kitchen cabinets, giving them a fresh and timeless look. Pure White can also be used on exterior surfaces, providing a clean and classic appeal to the façade of a building.

How to style a room with Pure White?

Styling a room with Pure White as the base color offers endless possibilities. Here are some tips to create a stunning interior:

  • Pair Pure White walls with a bold accent color for a striking contrast.
  • Add texture through furniture and accessories to create depth.
  • Use different shades of white to create a layered and sophisticated look.
  • Incorporate natural elements like wood and plants to bring warmth to the space.

What are customers saying about Pure White?

Customers who have used Pure White in their homes have raved about its transformative power. They appreciate its ability to create a bright and open atmosphere. Many have mentioned how it effortlessly complements their existing décor and allows them to switch up their accessories without worrying about clashing colors. The ease of pairing Pure White with other shades has also been a highlight for customers.


Pure White has undoubtedly become the most popular white paint in 2023. Its versatility, timeless appeal, and ability to enhance any space have made it a top choice for homeowners and designers. Whether you’re looking to refresh your walls, update your kitchen cabinets, or give your home’s exterior a facelift, Pure White is a reliable option that won’t disappoint.